Interview with Elizabeth Glazko, photographer, retoucher and visual artist.
In what ways do you think the synergy between photography and cinema will shape the future of visual art?
I’ve always seen photography and cinema as similar art forms; photography captures a moment, while cinema tells stories over time. Combining these approaches creates the visual art of the future where images contribute to a broader narrative. I aim for my work to reflect this, with meaning reflecting my personal philosophy. The synergy of photography and cinema can create images that document, engage and emotionally impact the viewer.
You describe your photography as “cinematic portraits.” In what ways do you think this approach influences the development of the creative economy and shapes trends in the entertainment industry?
A cinematic portrait combines reality and artistic interpretation. It’s a story of the individual behind the camera, a filmic life. Glances can reveal drama and secrets. This approach influences the creative economy, with brands, artists and musicians seeking visual narratives to develop in music videos, films and on social media. This transforms the industry: depth is wanted, not superficiality, and storytelling photography is the new trend.
Many young creators find it difficult to establish their own identity in a crowded market. As a recognised leader in visual storytelling, what advice would you offer aspiring creators?
My main piece of advice is not to follow trends. An artist’s voice emerges from honesty and personal experience. Your work reflects who you are as a person. You can’t please everyone – it’s impossible. However, it is important to present yourself as an author, showcasing your authenticity and uniqueness – these qualities will truly captivate your audience. I always advise young authors to look inside themselves and ask: “Who am I, and what do I want to tell the world?” It may sound strange, but true success comes when you stop copying others and start developing your own visual language. This is only possible after honing basic photography skills through experience. Then you have the freedom to be creative.
Your career has involved collaborating with international musicians, filmmakers and actors. How important is cultural exchange for the global creative economy, and what have you personally learnt from it?
Cultural exchange lies at the heart of contemporary art. By collaborating with artists from various countries, I have come to understand that we all express universal emotions. Art can be understood without translation. This is a valuable resource for the global creative economy. Such projects unite different cultures, creating something new that can be understood anywhere in the world.
Last year, you won the Travel to Art Award in the “Best Photographer” category. How has this experience influenced your role as a leader in the creative industries?
This award confirmed the correctness of my path, giving me confidence to speak more about my style, vision and philosophy of storytelling. I felt a responsibility to inspire others, share experiences and support young authors. I now see myself as part of the global creative industry that forms new meanings and values in art.
Didihurov Oleksii
