Today, Travel to Art sits down with Iuliia Rebenok a model, creative voice, and what can only be described as a new kind of professional in the fashion industry. Born in Ukraine, shaped by years of work across France and Europe, she is now based between New York and Miami – and it is precisely this journey through cultures, transformations, and self-reinvention that became the foundation of her visual language. We talk about how fashion becomes a language, why being a model today means authorship rather than image, and where the line between presence and influence truly lies.
You took part in the premiere of “The Devil Wears Prada 2” in Dallas as a model. How do events of this scale influence your positioning within the fashion and cultural landscape?
For me, it was important to become part of the premiere of a globally recognized film such as The Devil Wears Prada 2, because events of this scale go far beyond a traditional social gathering. They create a space where fashion, cinema, media, and cultural influence intersect, shaping a global fashion narrative.
Participation in projects of this level allows you not only to exist within the industry, but to become part of the international fashion market and a professional community that brings together leaders of the creative industries, designers, media professionals, and representatives of the luxury sector.
For me, it is also an opportunity to present my own vision of fashion as part of a contemporary cultural ecosystem not only as a visual expression, but as a tool for communication, identity, and cultural dialogue.
In the context of the creative economy, how do you see the role of models evolving – from participants to value creators?
The modern model operates far beyond the traditional framework of representation. She becomes a medium through which meaning is constructed – shaping not only the image, but the emotional and cultural resonance of a project. In the creative economy, value is no longer defined solely by visibility, but by influence, narrative, and authenticity. A model today is both presence and perspective – a creator of atmosphere, identity, and connection – contributing to the intangible yet powerful dimension of cultural value.
You began your career in Europe and are now working between New York and Miami. How has this cross-cultural journey shaped your visual language and professional identity?
This journey has given me a profound sense of independence – both personally and artistically. Moving between cultures allowed me to develop a more intuitive perception of beauty, to recognize it in different people, different aesthetics, and in the world itself. My visual language became more fluid, more layered – where European sensitivity and refinement meet American openness and freedom. It shaped not only how I present myself visually, but how I exist professionally: independent, adaptable, and deeply connected to my own sense of identity.
You’ve been a jury member in beauty and fashion competitions. What do you personally look for in new talent today, and how do you feel the industry has changed over the years?
I have had the privilege of being part of the jury in numerous beauty and fashion competitions, while also having experienced them from the participant’s perspective. This duality offers a more nuanced understanding of what truly defines presence.
Today, what stands out is no longer perfection, but individuality – a certain inner depth, confidence, and the ability to hold attention without effort. The industry has evolved toward authenticity; it now values character, story, and emotional intelligence. Beauty has become more dimensional – it is no longer something that is simply seen, but something that is felt.
